Regulated activities and contracts · France and Switzerland : separate country-labelled rules
Influencer advertising: disclosure and contract checks
An influencer collaboration should identify payment or benefit, content, audience and promoted product. Advertising disclosure, contract terms and sector restrictions require separate checks. France's commercial-influence rules differ from Swiss unfair-advertising requirements. The publication checker organises disclosure evidence without treating one hashtag as complete compliance or assuming every personal recommendation is a paid commercial promotion.
- Deliverables and campaign
- Visible commercial intent
- Annual remuneration and benefits
- Contract, rights and responsibility
- Official texts cited
- Sources checked on
- Drafted with AI assistance, our method
General legal information with official references and dated checks. It is not personalised advice: for a decision that commits you, have your situation checked by a qualified professional.
Julie by AlphaDeep
How is commercial intent apparent in France?
Law2023-451 article 5-2 requires clear, readable and understandable indication where intent is not already apparent from context, under its conditions.
Read the referencesYour question concerns “Influencer advertising: disclosure and contract checks”. I can help organise the facts and records. Which document have you received or prepared, and is this a French or Swiss matter?
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Indicate which records you have. The result identifies gaps and prepares a complete question for Julie, without requiring an account.
Fictional example · Your preparation
Point to complete: Contract, rights and responsibility. French article 8 addresses writing, parties, services, payment and rights within its scope. Compare actual terms, not just the order title.
- Deliverables and campaign
- Record available
- Visible commercial intent
- Record available
- Annual remuneration and benefits
- Record available
- Contract, rights and responsibility
- Needs checking
- Records indicated
- 3 / 4
- What does the contract say about rights and responsibility?
This worksheet organises records; it does not establish admissibility, entitlement or a procedural outcome.
Which content and campaign are agreed?
Identify advertiser, influencer, objective and deliverables. Follower count alone does not distinguish commercial collaboration from spontaneous speech.
Loi2023-451, influence commerciale art.5-2Loi2023-451, influence commerciale art.8Décret2025-1137, contrat d’influence commerciale art.1Décret2025-1137, contrat d’influence commerciale art.2241 : Art. 2 Principe241 : Art. 3 Méthodes déloyales de publicité et de vente et autres comportements illicitesMinistry of Economy : Quels sont mes devoirs ?
Which documents answer which questions?
| Record or information | Issue to check |
|---|---|
| Deliverables and campaign | Identify advertiser, influencer, objective and deliverables. Follower count alone does not distinguish commercial collaboration from spontaneous speech. |
| Visible commercial intent | Law2023-451 article 5-2 requires clear, readable and understandable indication where intent is not already apparent from context, under its conditions. |
| Annual remuneration and benefits | Decree2025-1137's2026 framework uses at least€1000excluding tax for the same advertiser, influencer, year and promotional objective. It is not per post. |
| Contract, rights and responsibility | French article 8 addresses writing, parties, services, payment and rights within its scope. Compare actual terms, not just the order title. |
Loi2023-451, influence commerciale art.5-2Loi2023-451, influence commerciale art.8Décret2025-1137, contrat d’influence commerciale art.1Décret2025-1137, contrat d’influence commerciale art.2241 : Art. 2 Principe241 : Art. 3 Méthodes déloyales de publicité et de vente et autres comportements illicitesMinistry of Economy : Quels sont mes devoirs ?
How is commercial intent apparent in France?
Law2023-451 article 5-2 requires clear, readable and understandable indication where intent is not already apparent from context, under its conditions.
Which French amounts and benefits are aggregated?
Decree2025-1137's2026 framework uses at least€1000excluding tax for the same advertiser, influencer, year and promotional objective. It is not per post.
What does the contract say about rights and responsibility?
French article 8 addresses writing, parties, services, payment and rights within its scope. Compare actual terms, not just the order title.
Which official provision helps explain this situation?
Constitue une pratique commerciale trompeuse au sens de l'article L. 121-3 du code de la consommation et dans les conditions prévues à ce même article, l'absence d'indication par une mention claire, lisible et compréhensible, sur tout support utilisé, de l'intention commerciale poursuivie par une personne physique ou morale exerçant une activité d'influence au sens de l'article 1er de la présente loi, dès lors que cette intention ne ressort pas déjà du contexte.
In plain English: No. The written-contract threshold is not a general exemption from applicable commercial-intent transparency.
Does being below that threshold remove disclosure duties?
No. The written-contract threshold is not a general exemption from applicable commercial-intent transparency.
Loi2023-451, influence commerciale art.5-2Loi2023-451, influence commerciale art.8Décret2025-1137, contrat d’influence commerciale art.1Décret2025-1137, contrat d’influence commerciale art.2241 : Art. 2 Principe241 : Art. 3 Méthodes déloyales de publicité et de vente et autres comportements illicitesMinistry of Economy : Quels sont mes devoirs ?
What Swiss baseline differs?
LCD 2/3 concern unfair or misleading commercial conduct. They establish no identical influencer-specific Swiss threshold or mandatory label for every post here.
Loi2023-451, influence commerciale art.5-2Loi2023-451, influence commerciale art.8Décret2025-1137, contrat d’influence commerciale art.1Décret2025-1137, contrat d’influence commerciale art.2241 : Art. 2 Principe241 : Art. 3 Méthodes déloyales de publicité et de vente et autres comportements illicitesMinistry of Economy : Quels sont mes devoirs ?
How should benefits in kind be documented?
Inventory goods, services and supported value. No bank payment does not mean no commercial consideration.
What does the collaboration grid prepare?
It connects campaign, transparency, benefits and contract. It certifies no advertisement and publishes no disclosure.
What other questions arise in this file?
How is commercial intent apparent in France?
Law2023-451 article 5-2 requires clear, readable and understandable indication where intent is not already apparent from context, under its conditions.
Loi2023-451, influence commerciale art.5-2Loi2023-451, influence commerciale art.8Décret2025-1137, contrat d’influence commerciale art.1Décret2025-1137, contrat d’influence commerciale art.2241 : Art. 2 Principe241 : Art. 3 Méthodes déloyales de publicité et de vente et autres comportements illicitesMinistry of Economy : Quels sont mes devoirs ?
What does the contract say about rights and responsibility?
French article 8 addresses writing, parties, services, payment and rights within its scope. Compare actual terms, not just the order title.
Loi2023-451, influence commerciale art.5-2Loi2023-451, influence commerciale art.8Décret2025-1137, contrat d’influence commerciale art.1Décret2025-1137, contrat d’influence commerciale art.2241 : Art. 2 Principe241 : Art. 3 Méthodes déloyales de publicité et de vente et autres comportements illicitesMinistry of Economy : Quels sont mes devoirs ?
Does being below that threshold remove disclosure duties?
No. The written-contract threshold is not a general exemption from applicable commercial-intent transparency.
Loi2023-451, influence commerciale art.5-2Loi2023-451, influence commerciale art.8Décret2025-1137, contrat d’influence commerciale art.1Décret2025-1137, contrat d’influence commerciale art.2241 : Art. 2 Principe241 : Art. 3 Méthodes déloyales de publicité et de vente et autres comportements illicitesMinistry of Economy : Quels sont mes devoirs ?
How should benefits in kind be documented?
Inventory goods, services and supported value. No bank payment does not mean no commercial consideration.
Loi2023-451, influence commerciale art.5-2Loi2023-451, influence commerciale art.8Décret2025-1137, contrat d’influence commerciale art.1Décret2025-1137, contrat d’influence commerciale art.2241 : Art. 2 Principe241 : Art. 3 Méthodes déloyales de publicité et de vente et autres comportements illicitesMinistry of Economy : Quels sont mes devoirs ?
Which official references should you consult?
- Loi2023-451, influence commerciale art.5-2Légifrance
- Loi2023-451, influence commerciale art.8Légifrance
- Décret2025-1137, contrat d’influence commerciale art.1Légifrance
- Décret2025-1137, contrat d’influence commerciale art.2Légifrance
- 241 : Art. 2 PrincipeFedlex
- 241 : Art. 3 Méthodes déloyales de publicité et de vente et autres comportements illicitesFedlex
- Ministry of Economy : Quels sont mes devoirs ?Source officielle
Texts cited last checked: 1 November 2026