Competition and commercial practices · France / Switzerland
Advertised discount: substantiate the campaign
France and Switzerland apply different price-comparison conditions. Prepare the advertised product, sales channel, comparison type and documented price history. French prior-price requirements should not be imported as a universal Swiss lookback rule. The lowest value entered in a worksheet is only arithmetic; it does not itself establish the legal reference price or validate the advertising.
Julie by AlphaDeep is an AI legal assistant for French law: it researches official references to help answer your questions (Légifrance, case law, service-public), analyses your documents and drafts your letters, for individuals and professionals alike.
- Official texts cited
- Sources checked on
- Drafted with AI assistance, our method
General legal information with official references and dated checks. It is not personalised advice: for a decision that commits you, have your situation checked by a qualified professional.
Julie by AlphaDeep
France: why identify the sales channel ?
The history must correspond to the offer examined. Avoid combining incomparable price series.
Read the referencesYour question concerns “Advertised discount: substantiate the campaign”. Which document should we examine, and does your matter concern France or Switzerland?
3 free questions at signup. Avoid names and sensitive information.
France: which discount announcement should be retained ?
Keep wording, medium, product and dates. Distinguish proposed and published advertising.
DGCCRF — annonces de réduction de prixCode de la consommation — L112-1-1conso : art. L112-1-1
France: why identify the sales channel ?
The history must correspond to the offer examined. Avoid combining incomparable price series.
DGCCRF — annonces de réduction de prixCode de la consommation — L112-1-1conso : art. L112-1-1
Which elements belong together before the next step?
| Preparation question | Point to verify |
|---|---|
| France: which discount announcement should be retained ? | Keep wording, medium, product and dates. Distinguish proposed and published advertising. |
| France: why identify the sales channel ? | The history must correspond to the offer examined. Avoid combining incomparable price series. |
| France: does the entered minimum establish the legal reference ? | No. Applicable period, comparison type and exceptions require separate examination. |
| France: how are successive discounts distinguished from competitor comparison ? | Record the actual mechanism; these comparisons raise different conditions. |
DGCCRF — annonces de réduction de prixCode de la consommation — L112-1-1conso : art. L112-1-1OIP — art.16, indication de prix comparatifsOIP — art.17, réductions de prixSECO — FAQ relatives à l'indication des prix
France: does the entered minimum establish the legal reference ?
No. Applicable period, comparison type and exceptions require separate examination.
DGCCRF — annonces de réduction de prixCode de la consommation — L112-1-1conso : art. L112-1-1
France: how are successive discounts distinguished from competitor comparison ?
Record the actual mechanism; these comparisons raise different conditions.
DGCCRF — annonces de réduction de prixCode de la consommation — L112-1-1conso : art. L112-1-1
How can you connect the facts and records in your file?
Complete the file references. The initial values illustrate a fictional case; they are not observed product results.
Fictional example · Campaign and price-history register
- Product
- Reference A
- Channel
- Online shop
- Campaign
- Proposed announcement
- History
- Documented prices
- Register lines
- 2026-10-01|100 2026-10-15|90
- Single currency
- EUR
- Minimum entered price
- 90
| Date | Unit price |
|---|---|
| 2026-10-01 | 100 |
| 2026-10-15 | 90 |
This worksheet organises records; it does not establish admissibility, entitlement or a procedural outcome.
Switzerland: should the French lookback rule be copied ?
No. Examine Swiss price-indication and comparison categories on their own terms.
OIP — art.16, indication de prix comparatifsOIP — art.17, réductions de prixSECO — FAQ relatives à l'indication des prix
Which official provision helps explain this situation?
Keep wording, medium, product and dates. Distinguish proposed and published advertising.
Switzerland: which history evidence belongs in the dossier ?
Connect dated prices, product and channel. Keep missing records visible.
OIP — art.16, indication de prix comparatifsOIP — art.17, réductions de prixSECO — FAQ relatives à l'indication des prix
Switzerland: what supports the published comparison claim ?
Retain the actual announcement and documents for its comparison basis.
OIP — art.16, indication de prix comparatifsOIP — art.17, réductions de prixSECO — FAQ relatives à l'indication des prix
Switzerland: what does the campaign calculator determine ?
It identifies the minimum entered price, not the legally valid advertising reference.
OIP — art.16, indication de prix comparatifsOIP — art.17, réductions de prixSECO — FAQ relatives à l'indication des prix
What other questions arise in this file?
France: why identify the sales channel ?
The history must correspond to the offer examined. Avoid combining incomparable price series.
DGCCRF — annonces de réduction de prixCode de la consommation — L112-1-1conso : art. L112-1-1OIP — art.16, indication de prix comparatifsOIP — art.17, réductions de prixSECO — FAQ relatives à l'indication des prix
France: how are successive discounts distinguished from competitor comparison ?
Record the actual mechanism; these comparisons raise different conditions.
DGCCRF — annonces de réduction de prixCode de la consommation — L112-1-1conso : art. L112-1-1OIP — art.16, indication de prix comparatifsOIP — art.17, réductions de prixSECO — FAQ relatives à l'indication des prix
Switzerland: which history evidence belongs in the dossier ?
Connect dated prices, product and channel. Keep missing records visible.
DGCCRF — annonces de réduction de prixCode de la consommation — L112-1-1conso : art. L112-1-1OIP — art.16, indication de prix comparatifsOIP — art.17, réductions de prixSECO — FAQ relatives à l'indication des prix
Switzerland: what does the campaign calculator determine ?
It identifies the minimum entered price, not the legally valid advertising reference.
DGCCRF — annonces de réduction de prixCode de la consommation — L112-1-1conso : art. L112-1-1OIP — art.16, indication de prix comparatifsOIP — art.17, réductions de prixSECO — FAQ relatives à l'indication des prix
Which official references should you consult?
- DGCCRF — annonces de réduction de prixeconomie.gouv.fr
- Code de la consommation — L112-1-1legifrance.gouv.fr
- conso : art. L112-1-1legifrance.gouv.fr
- OIP — art.16, indication de prix comparatifsfedlex.admin.ch
- OIP — art.17, réductions de prixfedlex.admin.ch
- SECO — FAQ relatives à l'indication des prixseco.admin.ch
Texts cited last checked: 2 November 2026