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Competition and commercial practices · France / Switzerland

Distribution: prices, territories and online sales

France and Switzerland assess vertical distribution restrictions under distinct frameworks. Compare supplier and distributor roles, resale-price conduct, territorial limits and online sales together. Contract wording and actual instructions may differ. Swiss vertical guidance uses its own legal setting, and an EU exemption should not be assumed automatically applicable. The matrix records evidence without approving a distribution clause.

Julie by AlphaDeep is an AI legal assistant for French law: it researches official references to help answer your questions (Légifrance, case law, service-public), analyses your documents and drafts your letters, for individuals and professionals alike.

  • Network
  • Price
  • Territory
  • Online sales
  • Official texts cited
  • Sources checked on
  • Drafted with AI assistance, our method

General legal information with official references and dated checks. It is not personalised advice: for a decision that commits you, have your situation checked by a qualified professional.

Julie by AlphaDeep

Illustrative conversation
Example question

France: why compare price wording with actual conduct ?

Julie Illustration

Advice, instructions and pressure may differ. Preserve the communications showing the real practice.

Read the references

Your question concerns “Distribution: prices, territories and online sales”. Which document should we examine, and does your matter concern France or Switzerland?

French law

3 free questions at signup. Avoid names and sensitive information.

Answer

France: which parties define the distribution relationship ?

Identify supplier, distributor and actual activities. Connect the contract to the operating network.

Commission Regulation (EU) 2022/720 — original Official Journal French operative bodyCode de commerce — L420-1Autorité de la concurrence — compétence contentieuse

Tool

How can you connect the facts and records in your file?

Complete the file references. The initial values illustrate a fictional case; they are not observed product results.

julie://tool/bordereauNothing leaves your browser

Answers stay on this page until you explicitly continue to Julie. Avoid names and sensitive information.

Fictional example · Distribution restriction and practice matrix

Network
Distribution A
Price
Documented instruction
Territory
Contractual area
Online sales
Clause to examine

This worksheet organises records; it does not establish admissibility, entitlement or a procedural outcome.

Answer

France: why compare price wording with actual conduct ?

Advice, instructions and pressure may differ. Preserve the communications showing the real practice.

Commission Regulation (EU) 2022/720 — original Official Journal French operative bodyCode de commerce — L420-1Autorité de la concurrence — compétence contentieuse

Answer

France: which territorial and online restrictions need records ?

Describe exact limits, customers, channels and sales affected rather than a general exclusivity label.

Commission Regulation (EU) 2022/720 — original Official Journal French operative bodyCode de commerce — L420-1Autorité de la concurrence — compétence contentieuse

Comparison

Which elements belong together before the next step?

Distribution restriction and practice matrix
Preparation questionPoint to verify
France: which parties define the distribution relationship ?Identify supplier, distributor and actual activities. Connect the contract to the operating network.
France: why compare price wording with actual conduct ?Advice, instructions and pressure may differ. Preserve the communications showing the real practice.
France: which territorial and online restrictions need records ?Describe exact limits, customers, channels and sales affected rather than a general exclusivity label.
France: does franchise disclosure settle competition compliance ?No. Precontractual disclosure and competition analysis have distinct purposes.

Commission Regulation (EU) 2022/720 — original Official Journal French operative bodyCode de commerce — L420-1Autorité de la concurrence — compétence contentieuseCOMCO — Communication sur les accords verticaux du 12 décembre 2022LCart / KG / LCart — official operative consolidation

Answer

France: does franchise disclosure settle competition compliance ?

No. Precontractual disclosure and competition analysis have distinct purposes.

Commission Regulation (EU) 2022/720 — original Official Journal French operative bodyCode de commerce — L420-1Autorité de la concurrence — compétence contentieuse

Answer

Switzerland: does an EU exemption automatically apply ?

No. Examine Swiss cartel law and the relevant vertical guidance on their own terms.

COMCO — Communication sur les accords verticaux du 12 décembre 2022LCart / KG / LCart — official operative consolidation

The law

Which official provision helps explain this situation?

Commission Regulation (EU) 2022/720 — original Official Journal French operative bodySources checked 2 November 2026See the texts cited

Identify supplier, distributor and actual activities. Connect the contract to the operating network.

Answer

Switzerland: why distinguish online and territorial sales facts ?

The actual limitation and sales context matter. Preserve clauses, instructions and affected channels.

COMCO — Communication sur les accords verticaux du 12 décembre 2022LCart / KG / LCart — official operative consolidation

Answer

Switzerland: which contract version should be retained ?

Use the text governing the period and document subsequent changes.

COMCO — Communication sur les accords verticaux du 12 décembre 2022LCart / KG / LCart — official operative consolidation

Answer

Switzerland: how should price and channel restrictions be compared ?

Connect parties, prices, territories, online sales and evidence. The worksheet approves no clause.

COMCO — Communication sur les accords verticaux du 12 décembre 2022LCart / KG / LCart — official operative consolidation

In order

Which preparation steps come first?

Editorial preparation order, not a popularity or success-probability ranking. Define the file first, then examine conditions and supporting evidence.

Frequent questions

What other questions arise in this file?

France: why compare price wording with actual conduct ?

France: does franchise disclosure settle competition compliance ?

Switzerland: why distinguish online and territorial sales facts ?

Switzerland: how should price and channel restrictions be compared ?

Sources

Which official references should you consult?

  1. Commission Regulation (EU) 2022/720 — original Official Journal French operative bodypublications.europa.eu
  2. Code de commerce — L420-1legifrance.gouv.fr
  3. Autorité de la concurrence — compétence contentieuseautoritedelaconcurrence.fr
  4. COMCO — Communication sur les accords verticaux du 12 décembre 2022weko.admin.ch
  5. LCart / KG / LCart — official operative consolidationfedlex.admin.ch

Texts cited last checked: 2 November 2026